When I first started my blog, I had no idea what blog sponsorships were. When I started blogging more seriously in the summer, I sort of found it crazy that people would pay actual money for their blogs. Like, seriously cray. In the fall, I started considering sponsoring other blogs and had an amazing experience with both of these blogs. About 2 months ago, I decided to offer up sponsorships on my blog, and I believe I’ve done a good job.
Think of it this way: blogging is a hobby. Scrapbookers spend money getting nice paper and craft supplies, people who play video games spend money on the games and equipment, and I chose to spend a little money each month on my blog! It’s my hobby, so I don’t feel terribly guilty about it. My lovely lady Rachel asked how I organize my blog sponsorships and today, I’m spilling the secrets! These are just things that have worked for me.
Decide your hosting service
You have two options here: you can have people pay you via PayPal and then do all the HTML coding yourself, or you can pay a website to do it for you. Because I am lazy wanted to save time, I use Passionfruit. It’s so easy! You choose all your pricing, pay a monthly or yearly fee to use their service, and that’s it! You can make discount codes, import ads yourself, and even tweet them questions. Easy peasy! I decided to name my sponsorship options based on currently living in China, so it’s creative and fun.
First things first…
As soon as someone buys an ad spot, I write it down. I know, it’s so 1998 to not type it into my computer, but what can I say, I’m a pen and paper girl! I use that piece of paper to write down when they have their sponsor spotlight, giveaway, etc. It just helps me stay organized. I created a really simple document on my computer (if you want a copy, feel free to email me!) outlining all of the features their ad space comes with, and a little checklist so I can make sure they are getting everything they are paying for.
Get to know your sponsors!
So someone sponsored your blog. YAY THIS IS SO EXCITING! Here are some tips I use to truly get to know my sponsors and promote their blogs the best way I can:
-I use bloglovin’ to follow all my blogs, so the first thing I do is add the blog to my “Sponsor” folder (tutorial here). That way, I can read their blogs first thing in the morning, and give social media mentions if it seems appropriate.
-I used to use Hootsuite, but now I LOVE Buffer! It’s just a really easy way to schedule out tweets and Facebook posts (tutorial here). When I LOVE something a sponsor has written, I will just but it in my buffer for later in the day. Hooolllaaa.
-I also send my sponsors a Google Doc (see below!) to get to know their favorite posts better!
Two Words: Google Docs
I’m borderline obnoxious with Google docs! I send them to my sponsors to get to know them better and then evaluate how their experience was sponsoring me. Google Docs are easy and all the answers go into one location connected to your email. One of the best inventions ever.
Spreadsheet that Shiz
Okay.. maybe I’m insane #typeAproblems, but I keep a spreadsheet of how much money I make per week from sponsorships (which isn’t much, but that’s okay!) so then I know for the following week what blogs I can sponsor. I think of it as organizing investments for my blog.. or some fancy thing like that. This is also helpful for tax reasons.
People are giving you their hard earned money to you to promote their blog or business, so I always try to be professional. It sort of bugs me when I’ve sponsored blogs and they don’t acknowledge that I’ve even bought an ad on their site. I’m sorry, that’s rude! I always follow up with a thank you email at the beginning and end. I mean, that’s just good business you know?!
Do you have any suggestions or things to ad?